Our Roots
Prior to founding Rooted Rocket, Brad Stolp led teams across operations, supply chain, and enterprise software sales. He personally dealt with the frustrations of internal systems that, in theory, should make everyone’s lives easier. He felt the pain that happens when theory does not match reality.
Having lived it, he understands where shortcuts get taken, where the skeletons are hidden within systems, and why processes that look good on paper are not always followed in practice. That experience, paired with his technical skills, gives Rooted Rocket a different perspective on correcting internal systems.
Our Rocket
One person can establish the roots and create the vision and framework for a rocket. But it takes a team of specialists to design, test, and implement every part of it.
Rooted Rocket takes the same approach. Clients maintain direct communication with the founder, while behind the scenes, specialized subject matter experts work on the parts of each project where their expertise is needed most.
How our Roots and Rocket are United
Rooted Rocket is founder-led, meaning that every client works directly with our founder. He is the point person for every project we undertake. This keeps Rooted Rocket as a whole accountable to ensure we will never give less than the white-glove treatment to every client. However, that does not mean pretending one person should be the expert in every platform, technical discipline, or business function.
When specialized expertise is needed, the right people can support the work. What stays constant is accountability. The problem, evidence, architecture, decisions, and final result stay connected.
Every client has direct communication with our founder (Our Roots) and is supported by our team of Subject Matter Experts (Our Rocket). Together, they make Rooted Rocket one unified solution.
Our North Star
Rooted Rocket’s North Star is to uncover, diagnose, and repair the internal operating systems that software companies are built on, especially the ones keeping them from becoming real rocketships.
Our Vision
Companies start from the ground up.
Every company establishes its own roots at the beginning. When revenue growth starts to take off and sends that software rocketship into orbit, adding gas to the growth engine becomes the main focus.
Rooted Rocket understands why resources go toward the product instead of the underlying internal systems. We know this because we have lived it. We did not just read about the theory in a book.
Those roots, the internal systems beneath the company, were often built to keep things working for now or to bend without breaking while the company kept moving.
Our vision is to let companies keep building the rocket while we strengthen the roots beneath it, so the company has a foundation strong enough to support it as it launches into orbit.
Things we believe, even if others do not
Find the Pain. Fix the Cause.
The visible problem is where we start, not necessarily where we finish. We follow the evidence until we understand what is actually creating it, then fix the cause instead of repeatedly treating the symptom. Evidence determines what should change. We learn how the company actually operates before deciding what the solution should be.
Build for the People Who Use It.
A system is not successful because it looks good in a diagram. It has to work for the people who use it. If we are not making people’s lives easier, we have failed.
We look outside of the systems and learn about people. They are what make companies run. If the system is theoretically beautiful but the people using it find it ugly, then it is not a beautiful system.
Say It Straight.
We believe in being clear about the problem, the price, the scope, the risks, the limitations, and what we know or do not know. A difficult answer delivered early is more useful than a comfortable answer delivered late. Not every problem requires Rooted Rocket. Not every problem requires new software. Not every problem requires automation or AI. We would rather say that clearly than force the wrong solution.
Control should return to the client.
The finished system should be understandable, operable, and controllable by the people who own it. The work is designed around a finished state where the company understands what changed, why it changed, and how to operate it without permanent dependence on us. If a solution we provide requires Rooted Rocket to manage it long-term, did we really give a solution or just get you on the hook for a long-term recurring cost? We give solutions, not contracts that have no end in sight.
Marketing Experts cringe at these next things we believe
Pricing should be visible.
A company should be able to decide whether Rooted Rocket is financially realistic before spending an hour on a sales call.
Complementary Resources should not require contact information to utilize.
Our complementary tools give you the result without requiring an email address or any contact information. That is correct: use our resources and do not get forced to sign up for things that you do not want, just to see a score or an article. Does this mean that Rooted Rocket collects less contact information? Yes. We are confident that after using any of our tools, if we are a potential fit, you will reach out.