Rooted Rocket Start with the problem

Find where closed revenue is leaking before it reaches cash.

Twenty questions trace the operating controls between pricing, contract, billing, collection, renewal, and the management view of revenue.

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The score is not a finance opinion.

Revenue leakage appears when the commercial promise changes, disappears, bills incorrectly, collects late, renews inconsistently, or cannot be reconciled across systems.

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Commercial terms and approvals

The commercial promise is governed before it becomes a downstream obligation.

Approved pricing and packaging rules are clear enough that sellers do not invent them deal by deal.
Discounts, credits, free periods, and nonstandard commercial terms require named approval at defined thresholds.
The final signed commercial terms can be compared with what was quoted and approved without reconstructing the deal.
Sales cannot mark a deal complete while material commercial exceptions remain unresolved or hidden from downstream owners.

Contract-to-billing transfer

Signed terms become billable truth without re-keying or reinterpretation.

Closed-won status requires the authoritative signed agreement and required billing data to be available to the next owner.
Products, quantities, rates, billing frequency, currency, start date, and term are transferred from the contract into billing through a controlled path.
Usage, milestone, entitlement, proration, or activation conditions that affect billing have explicit source records and owners.
Contract amendments and mid-term changes update the systems that govern delivery, billing, customer entitlement, and reporting.

Billing and collections control

Invoices and cash follow the approved commercial obligation.

Invoice creation is checked against the authoritative commercial terms before the first bill and after material changes.
Failed invoices, payment failures, disputes, and aging balances have named owners, response times, and escalation thresholds.
Credits, refunds, write-offs, and invoice adjustments preserve the reason, approval, amount, customer impact, and accounting trail.
Customer, sales, delivery, and finance owners can see billing or collection conditions early enough to prevent avoidable surprises.

Renewal and expansion continuity

Commercial changes stay connected to customer reality and future billing.

Renewal dates, notice periods, auto-renewal terms, and pricing conditions have one authoritative source and named owner.
Renewal and expansion decisions use current customer value, usage, entitlement, support, payment, and commercial evidence rather than separate department narratives.
Expansion, contraction, renewal, and cancellation changes reach billing and entitlement systems before the effective date.
Customers are not relying on informal promises or legacy exceptions that are invisible to the renewal and billing process.

Reconciliation and management action

Leadership can see where expected revenue changed and act before the defect repeats.

Bookings, recurring revenue, invoices, credits, collections, and customer counts can be reconciled through shared definitions and source records.
Known leakage events are categorized by cause, amount, owner, and whether the value was recovered, delayed, credited, or permanently lost.
Material leakage, billing defects, collection delays, or renewal misses trigger named management actions rather than only reporting.
Repeated quote-to-cash defects have an accountable owner and a verified repair path that changes the upstream system.